Pete CoughlinMay 192 min readSalesforce for Nonprofits: Comparing Nonprofit Success Pack (NPSP) and Nonprofit CloudIn the nonprofit sector, effective management of donor relationships, fundraising efforts, and program operations is crucial for success....
Pete CoughlinApr 262 min readMuseum of Science Boston: Comparative Analysis of Adobe, Salesforce, and Snowflake Platforms Executive Summary: The Museum of Science, Boston is considering the implementation of a new Digital Experience Platform (DXP). This...
Pete CoughlinApr 173 min readMastering Omni-Channel Marketing: The Future of Customer Engagement in 2024In the digital age, where customers interact with brands through an expanding array of touchpoints, omni-channel marketing stands out as...
Pete CoughlinMar 132 min readThe Digital Marketing Odyssey: Mastering the Evolution of MartechIn the digital cosmos, where engagement is king, the saga of Marketing Technology (Martech) unfolds—a riveting narrative of how marketers...